VV stands for a vibrant and viable lifestyle. It is an online and physical magazine publication that was incorporated by Makala Mulder. VV offers a plethora of important and viable information regarding sustainability and clean living. The company is an online and physical magazine publication that delivers nonstop inspiration to exuding and expressing the ultimate healthy life. The platform covers everything from how to shop the right way whether it be fashion, for the home, beauty, or wellness. As well as providing the top overlooked stories about challenges and conflicts that the fashion, beauty, and food industries are facing.